Personal Trainer CRM Spreadsheet
A simple CRM spreadsheet for personal trainers who want one place to track leads, follow up, intro sessions, active clients, and projected income.
Most trainers do not lose track because they do not care. They lose track because the details live in too many places: texts, notes, memory, and half finished reminders.
This CRM gives you one place to see who needs attention, what happened last, and what needs to happen next.
What this CRM helps you do
○ Capture new leads from your desktop or phone
○ Track each lead stage from first contact to intro session to closed won or closed lost
○ Log calls, texts, emails, notes, and follow up details
○ See who is overdue, due today, and coming up next
○ Create and review tasks so follow up does not live in your head
○ Track active clients, package value, renewal dates, and renewal follow up
○ Estimate gross pipeline, take home pipeline, active monthly revenue, and take home monthly revenue based on your commission percentage
○ Use a daily task email summary if you are using the Google Sheets automation version
What’s included
○ Start Here guide
○ Mobile lead entry tab
○ Leads database
○ Active client tracker
○ Touchpoint log
○ Task tracker
○ Intro session tracker
○ Dashboard
○ Overdue, Due Today, and Next 7 Days views
○ Settings tab to customize dropdowns, follow up timing, and trainer commission percentage
Use this if
○ You are following up from memory
○ Leads are getting lost after the first conversation
○ You want a clearer way to know who needs attention
○ You want to track intro sessions, next actions, and client renewals in one place
○ You want to see what your pipeline may actually be worth after commission
Before you buy
This is a spreadsheet based CRM built for trainers who want a practical starting system, not a full software platform.
It works best when you keep it simple, update it consistently, and use it as part of your daily follow up routine.
For the automation features, use the Google Sheets version and follow the setup instructions included with the file.
File type: Google Sheets template
Access: Cloud based, available on any device
Google Sheets required: Yes
Sidebar required: Yes (one time authorization)
Best for: Solo trainers
Includes: Lead stages, touchpoints log, tasks and follow up views, dashboard
Delivery: Instant digital download
License: For individual use only. Not for resale or redistribution







